Schmitz & Wiesner


  • Brand Strategy & Consulting
  • Brand Identity
  • Brand Communication

Brand Identity and Brand Communication for FMCG brand Cheestrings.



Launch of an Award winning snack innovation.

Cheestrings Spaghetti are little twirly strips of your favourite cheese, made for quick and tasty lunchtime munchin. Schmitz&Wiesner developed the communication concept for Spaghettis market entry in Germany, overseeing a high in reach TV and print campaign for consumers and developed an appropriate trade marketing plan, print and mailings.

Schmitz&Wiesner also developed several European TV campaigns for other products of the Cheestrings range, constantly consults the European teams in different matters and became a strong partner with more than 8 years of collaboration that lasts until today.

  • Cheestrings
  • Strategy
  • Animated Videos (2D/3D)
  • Art Directions
  • Audio Design
  • Claming
  • Editorial Design
  • Illustrations
  • Merchandise
  • Print Productions
  • Photo and Film Productions
  • Social Content
  • Advertising
  • TV Commercials
  • Print Campaigns
  • It`s Us Media
  • Point Blank Research & Consultancy
Marketing Director / Kerry Foods
I worked with the Schmitz&Wiesner team since 2013. Firstly they listen well to the brief, and then totally commit to great outcomes. We did 3 international TVCs. Would do so again.

Denis ORiordan
Marketing Director / Kerry Foods