Marie von Papen
Marie von Papen is a highly innovative galerist constantly coming up with great talent and new ways of showing and selling her artists.
In recent years she had a moving gallery with shows all around the globe (New York, Berlin, Copenhagen, London etc.) in the craziest locations (old warehouses, an abandoned bank, a shipyard etc.). Right now she is about to establish an art farm outside of London where artists can live and work and cultural events in all directions will take place. Schmitz&Wiesner is taking care of Marie`s Brand Strategy and Brand Identity (including logo design, stationary, invitations, website etc.). Regarding her identity, we realised that Marie is a very warmhearted, empathic person and a very authentic character and no matter how good or famous an artist is, she also expects strong values from this person. This hearty approach is displayed in her logo (her initials shape a heart). Colorwise different gradients were established to underline the exciting and ecstatic feeling that gets spread by Marie von Papen and her artists.