Schmitz & Wiesner


  • Brand Identity
  • Brand Communication

Brand Identity and Brand Communication for payback shopping platform Konsument.



Konsument is a new shopping platform that shares the dealer commission for each online purchase with the consumers.

Schmitz&Wiesner got commissioned to create the new company's holistic Brand Identity (Corporate Design and the UI + UX design of the online platform etc. ) and Brand Communication.

Before the design process started Schmitz&Wiesner was involved in the Brand Strategy process with Sasserath Munzinger Plus and developed the German claim "Ich sammle Geld." (German for „I collect money.“). After finishing the Brand Identity a core communicational idea got established and a series of three different commercials got rolled out. They each showed people in their private surroundings collecting something ridiculous as a hobby (a very German thing) ending with the Konsument testimonial pointing out that there is something smarter to collect: money.

  • Konsument
  • Animated Videos (2D/3D)
  • App / Website Development
  • Art Directions
  • Audio Design
  • Claming
  • Copywriting
  • Corporate Design
  • Corporate Language
  • Illustrations
  • Print Productions
  • Photo and Film Productions
  • UX/UI Design
  • Website Design
  • Advertising
  • TV Commercials
  • It`s Us Media
  • Sasserath Munzinger Plus
CMO / Konsument
Amazing people, amazing work, amazing results. If you need someone to get shit done – Schmitz&Wiesner should be your first choice.

Sven Massanneck
CMO / Konsument