The people at Schmitz&Wiesner have the great gift of hearing what is not said in meetings and reading between the lines in texts. This empathic power helps their clients to understand themselves better and leads to innovative and surprising concepts, designs and implementations. It has been a great pleasure to develop and implement the new brand approach of Beck et al. together with Schmitz & Wiesner. The result - for example in the website - is something to be proud of!